Tuesday, March 27, 2012

HDTV Expert - The Rout Is On by Pete Putman

As things go, the flat screen TV business is relatively young. Until ten years ago, large LCD TVs weren’t even viable products. And plasma dominated the large screen (42” and up) flat screen TV business.

But neither technology held any substantial market share. Instead, CRT televisions (and rear-projection CRT sets) were ‘kings of the hill.’

Going back through some of my archives, I found that in the fourth quarter of 2005, CRT TVs held a 78.9% worldwide market share. That represented a decline of 15% from Q4 of 2004, no doubt due to the 137% increase in LCD TV market share in the same time period (yes, you read that right, 137%!).

While LCD TVs held a 14.7% market share, plasma TV share grew from 1.8% of all TVs sold to 3.9%, a growth rate of 109%. CRT rear-projection TVs held .9% of the market, a drop of 60% from Q4 ’04, while microdisplay RPTVs grew to 1.6% of the pie, an increase of 52% over the same time period. (All numbers compiled from DisplaySearch reports.)

How about the major TV brands? From Q3 ’05 to Q4 ’05, it might surprise you to learn that Sony had the top TV brand revenue share and growth, with 14% of all TV sales revenue (a quarterly growth rate of 130%)! Samsung was right behind with 11% revenue share and 36% Q-Q growth, followed by Philips (9.1% revenue share, 31% Q-Q growth), Panasonic (8.3% revenue share, 13% Q-Q growth), and LG (7.8% revenue share, 28% Q-Q growth).

These five companies accounted for 50% of all TV revenue in Q4 of 2005. And there was only about a 6-point spread between #1 and #5, so the pie was being divvied up pretty equally.

In terms of TV brand unit share, the order was changed somewhat. LG captured the number one spot with 9.8% unit share in Q4 ‘05, followed by Samsung (9.2%), TTE (7.5%), Philips (7.1%), and Sony (6.9%). The remaining 60% was chopped up among a host of brands.

The eye-opener here was when I went back to the beginning of 2005. For the first quarter of the year, Sharp topped the branded TV market share with an amazing 21% (a year-to-year growth of 82%). Philips was number 2 with 14.7% share, followed by Samsung (10.8%), Sony (10%), and LG (7.3%). The five brands accounted for 60% of all TV sales back then.

So – in a little less than a year, Sony added 7% to its brand share, while Samsung marched in place, LG picked up about 2 points, Sharp fell off the map completely, and Philips lost half its brand share. (TTE didn’t show up in the 2005 listings at all.)

Now, let’s jump ahead to Q4 2011. NPD DisplaySearch’s latest numbers show that LCD flatscreen TVs now account for 86.5% of all TVs sold worldwide. Plasma continues to decline as it pushes into a larger screen ‘niche,’ grabbing a miniscule 6.9% market share. Amazingly, CRT TVs still held a 6.4% share, while RPTVs managed to eke out a .0004% market share – look for this category to be killed off completely in 2012.

And the tables have turned completely from 2005 in terms of worldwide market share. Samsung managed the amazing feat of increasing its market share to 26.3% from Q4 ’10 to Q4 ’11, an all-time record and an amazing growth rate of 18% in an otherwise-flat (no pun intended) industry. LG was far behind Samsung with a 13.4% market share, essentially unchanged since Q4 ’10.

As for Sony, they also held steady at 9.8%, basically the same as a year before, while Panasonic saw a decline of 2% to 6.9%. Sharp – who continues to sell fewer LCD TVs than Panasonic, incredibly – experienced a decline of 7% from Q4 ’10 to a 5.9% market share in Q4 ’11. These five brands accounted for 62.3% of the 74,236,000 TVs sold.

So what does this all mean? First, Samsung has clearly blown away everyone else in the TV industry, opening up a double-digit lead over their nearest competitor (LG) in market share. And those two guys waste time arguing about whether passive or active is better for 3D viewing?

Second, we’re seeing the slow, inexorable end of the Japanese television industry, just as we saw it happen in the United States in the late 1970s to the late 1980s. Sharp, Sony, and Panasonic are all hemorrhaging money for the current fiscal year that ends on March 31, and the consumer TV business is the primary reason.

When TVs sold for $50 per diagonal inch and up, there was plenty of money on the table for everyone. But now that mainstream TVs screen sizes (up to 55 inches) are selling for $10 – $15 per diagonal inch, the Japanese simply can’t compete anymore. And it will only get worse with Chinese TV brands Haier, Hisense, TCL, and others establishing beachheads on all continents.

Third, it’s over. The fat lady has sung. Samsung has won. They set out in the mid-1990s to beat Sony at their own game, and by any reasonable account, have succeeded beyond their wildest dreams. Samsung will make a nice profit on 2011 TV sales, and LG will at least get their LCD TV business back into the black.

But the story isn’t so pretty for Sharp, Sony, and Panasonic. Sharp still has no explanation for their continual slide in market share, which apparently began in 2005 and continued uninterrupted, and which has now idled (by some accounts) 50% of their LCD fab capacity. As for Panasonic, they’d already shut down one LCD and one plasma factory in 2011, because demand just isn’t there. And no one in Osaka knows how to fix the problem.

Sony is being pressured by financial analysts in Japan to get out of the TV business altogether, a decision which, as painful as it might be to management given Sony’s long and rich history with TV manufacturing, is probably the most sensible thing to do. The company’s TV business has lost money for eight straight years – never mind the strong market share numbers that popped up early on.

And it’s not going to get better any time soon, as DisplaySearch stated that 2011 worldwide TV shipments actually declined .3% in 2011, reversing six consecutive years of growth. Only the LCD TV category showed any increase with a bare-bones 1% uptick. Everything else was on a downhill slide, with plasma declining 7%, CRTs falling 43%, and RPTVs in a 51% tailspin.

Hitachi has already pulled the plug on their TV business. Toshiba and Mitsubishi will no doubt follow suit in the next 12-24 months. And that will leave us with the Hatfields & McCoys in Korea, plus a host of Chinese brands you may want to get familiar with. (The running joke at CES 2012 is that it was the “Chinese” Electronics Show, and that’s not far from the truth!)

The rout is on…


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HDTV and Home Theater Podcast - Podcast #523: Google Play

Google Play

We promised more Android coverage, so here you go, our take on Google Play.  If you’re familiar with iTunes and iCloud from Apple, you’re probably pretty familiar with the concept behind Google Play.  Of course, Google would like to think it’s a new idea, according to the official site…“Now your favorite music, books, movies, apps, and games are all in one place that’s accessible from the Web and any Android device. Discover, buy and share like never before.”

We all know that, like it or not, our lives are moving to the cloud. It seems like an inevitable evolution of technology and data. We want to be able to access our content from any device we own, at any time. The simplest way to do that, for the non-technophile, is to simply move everything to the cloud.  Amazon has pretty much always been there, Walmart is moving there with Vudu, Apple moved there with iCloud, and Google is moving there with Google Play.

About Google Play, some snippets from the Google Play website:

All your entertainment in one place
Google Play is your one-stop shop for all your favorite entertainment. With over 450,000 apps, millions of songs and books, and thousands of movies, Google Play has something for everyone. Before you decide what you want, sample a song or book for free, view app ratings, reviews, and screenshots, or watch a movie trailer. Google Play is a more connected, powerful experience.

The power of the cloud
How cool would it be if your entertainment was just available anywhere? Now it is. Buy a book on your Android phone and read it on the web at play.google.com. Buy a new album on your Android tablet and listen to it on your desktop at work. Rent a movie online and watch it anywhere on your phone. That’s the beauty of the cloud. You can read, listen and watch all your favorite content anywhere you want. No software required and no wires or syncing needed, and the best part – Google Play cloud is free to use.

Share what you love
Discover, shop, enjoy, and share music, movies, books, and apps anytime, anywhere. When you discover an amazing song, a nail-biting thriller or memorable movie, the first thing you want to do is share it with your friends. On Google Play sharing your favorite entertainment just got easier. You can easily share posts about your favorite books, music, movies, games or apps to your circles on Google+, email, or text message in a single click.

Buy now, listen now, sync never
There are hundreds of free songs and millions more to buy on Google Play. The music you choose is automatically stored in your Google Play music library and instantly ready to play on your computer, Android phone or tablet.

Watch it now or later
Rent movies and watch them instantly. Alternatively, download your movie for offline viewing and view it later using the Google Play Movies app or watch it directly on the Web.

Watch it anywhere
Watch Google Play movies anywhere — your couch, your friends’ house or in-flight. When you rent a movie with Google Play you can watch it on your phone, tablet or any Web connected PC.

Bottom Line

Essentially Google has merged all of their markets and media services into one service and rebranded it Google Play. They’re hoping that a combined service, integrated with Android and your other Google services like Google+ and potentially Gmail and others, will entice you to make Google Play your one stop shop for media, books and apps.

Google has probably been struggling to convince their users to buy their books, music, movies and TV shows directly from Google.  Most of us are already entrenched somewhere else, be it iTunes, Amazon, or a host of other options.  But if you can get anything you want from one shop, integrated into all your devices, that could change. And if Google can successfully get Google TV bundled into all major manufacturers sets in the next year or so, it could

We tried it online and on a few Android devices and it worked as advertised.  Even tried it on Google TV (Google Play Music, Movies isn’t available yet on the Logitech Revue) and it performed fine there as well. We weren’t blown away by any aspects of the service; none of it was really new or earth shattering.  But it could be a huge win for Google if they are successful with Android, Google TV and Chrome Books, and can make Google Play the de facto store for those platforms. It’s a bit like being the only McDonalds at the airport.  Sure there are better options, but for some reason, we all end up at McDonalds.

Download Episode #523

Posted by The HT Guys, March 22, 2012 11:16 PM


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HDTV Almanac - Who Gives You Your News?

“Freedom of the press is guaranteed only to those who own one.” A.J. Liebling

The Pew Research Center has released its “State of the News Media 2012? annual report on American journalism. It provides some fascinating information and analysis, and is bound to make you go “hmmm” more than once.

The part that had me scratching my head and pondering the future was their finding that in 2011, “five technology companies accounted for 68% of all online ad revenue.” This is in the context of the observation that companies such as Google, Amazon, Facebook, and Apple are working hard to gain control over a vertically-integrated mesh of hardware, software, and content, as well as the related revenue streams. The report looks in particular at how these large companies are beginning to get involed with mainstream news media:

As a part of YouTube’s plans to become a producer of original television content, a direction it took strongly last year, it is funding Reuters to produce original news shows.  Yahoo recently signed a content partnership with ABC News for the network to be its near sole provider of news video. AOL, after seeing less than stellar success with its attempts to produce its own original content, purchased The Huffington Post. With the launch of its Social Reader, Facebook has created partnerships with The Washington Post, The Wall Street Journal, The Guardian and others. In March 2012 Facebook co-founder Chris Hughes purchased the 98-year-old New Republic magazine.

We’ve encountered media barons before; Rupert Murdoch’s empire ranks right up there among the most influential. But it appears that we could be watching the development of something that reaches further into our lives than ever before. The same company that sells you the device on which you read or watch the news also could create the operating system, own the transmission channel, and even fund the news gathering itself. The opportunity for continued shrinkage in the number of active reporters is real, and we could find fewer sources providing more limited views of current events. They don’t even have to block access to distribution to clobber their competitors; they just run them out of business through financial integration of their own operations.

I’m not ready to say that the news media sky is falling. While I also don’t believe that “citizen journalism” is the answer to all of these ills, it does present a useful counterforce and that genie will be difficult to put back in the bottle. Still, massive power does present the opportunity for abuse. Those who believe in the rights of a free press and need for a free exchange of ideas and information will do well to keep a vigilant eye on these developments. Fortunately, we have the Pew Research Center providing valuable data points along the way.

Posted by Alfred Poor, March 20, 2012 6:00 AM


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HDTV Almanac - Online Streaming Grows

As reported by Jim O’Neil in Fierce Online Video, the Roku CEO Anthony Wood gave a keynote address at the OTTCon in San Jose, California, last week. Wood is quoted as making several noteworthy remarks (and I recommend that you read the whole article), but the part that jumped out at me was this:

As the number of channels grow–there are almost 500 on Roku now and a new one is being launched almost every day–viewing has [to] grow. Roku has seen its viewing time increase from six hours a week to 12. And I think it’s going to continue growing until it reaches 35 hours, the average that viewers watch today.

Let me repeat that with emphasis: 500 channels on Roku. Tell me again what you’re missing if you cancel your cable subscription? Actually, I know the answer; major channels such as ESPN and some of the premium channels offer programming that cannot (yet) be matched online. But when people are watching as many hours of over-the-top streaming video as they currently watch of the linear broadcast content, don’t you think that the ESPNs and HBOs of the traditional media might take notice? Clearly, they already are aware and are deep into their own experiments into Internet streaming for their content.

Oh, and HBO Go is indeed one of those 500 channels on Roku already. If I were running a cable or satellite television service, I’d be trying hard to figure out what I’m going to do when my current business falls apart.

Posted by Alfred Poor, March 26, 2012 6:00 AM


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HDTV Almanac - Bed-Sized 3DTV in China

How much is too much? If it’s possible to go too far with a television set’s specfications, this could be it. China Star Optoelectronics Technology Co Ltd is a subsidiary of the electronics giant, TCL Corporation, and earlier this month, the company announced a monster of a 3DTV.

(Credit: TCL Corporation)

This behemoth measures 110? diagonal. It also has 4K by 2K resolution, or 4,096 by 2,160 pixels. That’s the same as if you had glued four 55? 1080p screens together. And it is an active 3DTV display, using shutter glasses for the stereoscopic view. And if that’s not enough, it also has multi-touch touchscreen input.

The company’s press release is silent on plans to make this a commercial product, but does indicate that two units were donated to the Great Hall of the People in Beijing for public display. This points to what is likely the true motivation for the technology demonstration. It shows that China is able to hold its own in terms of innovation in the display industry. TCL quotes an expert from Fudan University; “China will replace Japan and South Korea as the world leader in TV display screens in terms of manufacturing and R&D in three to five years, and will provide a higher level of quality and more cost-effective products to the global community.”

Clearly, this is a very large stake to drive in the ground, but China is marking its territory. Given the current state of the flat panel industry, however, China could end up like the dog who chases a cat, and then has to figure out what it wants to do with it once it catches it. There could be a lot of corporate blood and fur strewn about before this is all over.

Posted by Alfred Poor, March 19, 2012 6:00 AM


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HDTV Almanac - Competition Does Not Lower Cable Fees

The Federal Communications Commission released a report this month with the descriptive yet cumbersome title of “Report On Average Rates for Cable Programming Service And Equipment.” The results come from a study of cable television service fees in different markets. The data was divided into two groups: communities where there was no meaningful competition (aside from satellite) and those where there was a competitor (either cable or phone company). The data is a snapshot taken in January 2010, so it’s not exactly current, but the results were a bit surprising all the same.

In the “competitive” communities, the price of “basic” cable service was about the same as with the “non-competitive” markets. But when it comes to “expanded basic” service, the price was actually slighty higher in the “competitive” markets. This result gets even more interesting when you calculate the “cost per channel” for the different companies; those in “competitive” markets had a lower cost per channel.

What this means is that the cable companies in competitive markets lard their offerings with more channels, so you get more for your higher fee. I’m not too sure that it’s a bargain. It reminds me of the story about two little old ladies on a week-long cruise. They share a table at dinner, and about halfway through the trip, one looks at the other and remarks, “The food on this ship isn’t very good, is it?” To which the other replies, “No, I suppose not. But they do give such nice large portions!”

I suspect that large portions will not be enough to satisfy subscription television customers much longer.

Posted by Alfred Poor, March 23, 2012 6:00 AM

Reply
paulk2 • Mar 24, 4:31am
In Palm Harbor FL we have brighthouse, verizon FIOS and Knology available and the prices are definitely lower than nearby single-provider communities. Often the single-provider is brighthouse and even though it's the same system, the prices are far higher.
It also helps to play one against the other for even better savings.
Even with 3 providers, I still use Directv thanks to NFL Sunday Ticket. FIOS is the best for internet. Poor Knology is just hanging on....

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HDTV Almanac - Hulu Redesigns Viewing Screen

Yesterday, Hulu announced that it has upgraded its viewing screen. The biggest news is that the viewing window is now 55% larger, and it’s displayed with a drop shadow against a nice, neutral gray background. (Apparently that is called a “video matte” in the trade; who knew?) Video details appear below the viewing window, and the interface is been tidied up in general.

I think it’s great that Hulu cares and is putting the effort into this upgrade. And I agree that this looks better. But it really does not have much impact on how I use or enjoy Hulu content. As soon as I start watching a program, I immediately switch to full-screen mode. After a brief pause, the playback controls and everything else fades away and I’m left with just the program content. So while it’s nice that Hulu has freshened up the screen, I might not have noticed if they had not pointed it out.

Tell me, am I crazy? Am I the only one out there who would rather watch streaming content in full-screen without the rest of the clutter? Let me know at alfred@hdtvprofessor.com.

Posted by Alfred Poor, March 16, 2012 6:00 AM

Alfred Poor is a well-known display industry expert, who writes the daily HDTV Almanac. He wrote for PC Magazine for more than 20 years, and now is focusing on the home entertainment and home networking markets.

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Blu-ray Review: Three Musketeers

The Three Musketeers (Special Edition) [Blu-ray]

The Three Musketeers (Special Edition) [Blu-ray]
Studio: Summit Entertainment
List Price: $30.49
Street Price: $18.99
Amazon.com: $19.98
Release Date: Mar 13, 2012
Aspect Ratio: 2.35:1
Running Time: 110 minutes

4.8 Stars (out of 5) - Rated

Synopsis

The original three musketeers are past their prime and working menial jobs in Paris when their friend D'Artagnan rallies them to defend the nation. To do so, they must undermine Cardinal Richelieu's plot to have himself crowned France's next king.

Starring:

Juno Temple, Logan Lerman, Milla Jovovich, Orlando Bloom, Ray Stevenson, Christoph Waltz, Luke Evans, Matthew Macfadyen, Mads Mikkelsen, Til Schweiger

Director:

Paul W.S. Anderson

Blu-ray Release Date:

March 13, 2012

Subtitles:

English SDH, Spanish

Rating

Overall rating weighted as follows:

Audio 40%, Video 40%, Special Features 20%, Movie - its just our opinion so take it with a grain of salt

Audio 5.0 Stars (out of 5)

Dolby and DTS Demo Discs used as basis for comparison

? Subwoofer – 5.0 Stars

? Dialog – 5.0 Stars

? Surround Effects – 5.0 Stars

? Dynamic Range – 5.0 Stars

English: DTS-HD Master Audio 5.1, Spanish: Dolby Digital 5.1

I didn’t expect a movie about fancy dressed sword fighters to sound so good. Three Musketeers has an amazing DTS-HD presentation. Surround effects are constantly filling the room with ricocheting bullets, sharp sounding clanging swords, creaking boats, high speed wind, and cannonballs that sound like they fly past your head. Dialog doesn’t lost in the action, the clarity of the mix is outstanding. Low end sounds are never forgotten thanks to a musical score filled with heavy rumbles and sounds of black powder gunshots, crashing boats, thuds of action, and tight sounding explosions. The subwoofer is so active that at times it almost seams like it’s overused, but it’s hard for me to complain about it because it sounds so good.

Video 5.0 Stars (out of 5)

Spears & Munsil Benchmark Blu-ray Edition used as basis for comparison

? Color Accuracy - 5.0 Stars

? Shadow detail – 5.0 Stars

? Clarity – 5.0 Stars

? Skin tones – 5.0 Stars

? Compression – 5.0 Stars

Codec: MPEG-4 AVC, Resolution: 1080p, Aspect Ratio: 2.35:1, Original Aspect Ratio: 2.39:1

Vibrant colors and a clean presentation give this film a great look and make it one of the best video presentations I’ve seen in a while. All scenes have warm and vivid colors and still remain to look natural. The bright red robes of the cardinal, the green lawn on the palace, and the rich colors of the king’s various outfits keep your eyes busy with lush colors. Skin tones are natural and dark scenes never loose details, or show any signs of compression. Clarity is crisp and clean and bring out the fine points of the intricate stitching on clothing, details of amazing building architecture, cobblestone roads, and even individual strands of hair.

Bonus Features 4.0 Stars (out of 5)

? Audio Commentary: Director/Producer Paul W.S. Anderson and Producers Jeremy Bolt and Robert Kulzer.

? Access: Three Musketeers: This picture-in-picture feature delivers "access to cast and crew stories, insider information about the making of the film, and more."

? Paul W.S. Anderson's Musketeers (1080p, 2:29): Cast and crew discuss updating the story for a new generation.

? Orlando Bloom Takes on the Duke (1080p, 1:59): A look at Bloom's role in the film.

? 17th Century Air Travel (1080p, 2:20): The director discusses creating the scenes featuring aerial warships.

? Uncovering France in Germany (1080p, 2:14): A short feature about shooting in Bavaria.

? Deleted & Extended Scenes (1080p, 14:18): Over 6 deleted scenes are included.

Movie – 2.5 Stars (out of 5)

Review

The Three Musketeers has been adapted into movies over 20 times. This version swings for the fence by making it an action heavy film and by adding elements of flight. Unfortunately the talented cast cannot save this film from its ridiculous script and substandard direction. It seems like the script was written to be funny, but it comes off as silly and rarely earns a giggle. Paul W.S. Anderson does a great job directing action, but seems to have problems with comedy and elements of drama. The action in this film is over the top but fun. It reminded me of watching a Pirates of Caribbean movie. The movie also suffers from lacking emotional appeal, it seemed like they just moved the story along enough to get to the next action set-piece. This made me uninterested in the characters and the story in general. Even though I didn’t enjoy the film as much as I wanted to, I might find myself watching it with the kids or using it to show off my home theater system to friends because the audio and video presentation is top notch.

Posted by The HT Guys, March 23, 2012 9:15 PM


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Online Streaming Grows

As reported by Jim O’Neil in Fierce Online Video, the Roku CEO Anthony Wood gave a keynote address at the OTTCon in San Jose, California, last week. Wood is quoted as making several noteworthy remarks (and I recommend that you read the whole article), but the part that jumped out at me was this:

As the number of channels grow–there are almost 500 on Roku now and a new one is being launched almost every day–viewing has [to] grow. Roku has seen its viewing time increase from six hours a week to 12. And I think it’s going to continue growing until it reaches 35 hours, the average that viewers watch today.

Let me repeat that with emphasis: 500 channels on Roku. Tell me again what you’re missing if you cancel your cable subscription? Actually, I know the answer; major channels such as ESPN and some of the premium channels offer programming that cannot (yet) be matched online. But when people are watching as many hours of over-the-top streaming video as they currently watch of the linear broadcast content, don’t you think that the ESPNs and HBOs of the traditional media might take notice? Clearly, they already are aware and are deep into their own experiments into Internet streaming for their content.

Oh, and HBO Go is indeed one of those 500 channels on Roku already. If I were running a cable or satellite television service, I’d be trying hard to figure out what I’m going to do when my current business falls apart.


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Competition Does Not Lower Cable Fees

The Federal Communications Commission released a report this month with the descriptive yet cumbersome title of “Report On Average Rates for Cable Programming Service And Equipment.” The results come from a study of cable television service fees in different markets. The data was divided into two groups: communities where there was no meaningful competition (aside from satellite) and those where there was a competitor (either cable or phone company). The data is a snapshot taken in January 2010, so it’s not exactly current, but the results were a bit surprising all the same.

In the “competitive” communities, the price of “basic” cable service was about the same as with the “non-competitive” markets. But when it comes to “expanded basic” service, the price was actually slighty higher in the “competitive” markets. This result gets even more interesting when you calculate the “cost per channel” for the different companies; those in “competitive” markets had a lower cost per channel.

What this means is that the cable companies in competitive markets lard their offerings with more channels, so you get more for your higher fee. I’m not too sure that it’s a bargain. It reminds me of the story about two little old ladies on a week-long cruise. They share a table at dinner, and about halfway through the trip, one looks at the other and remarks, “The food on this ship isn’t very good, is it?” To which the other replies, “No, I suppose not. But they do give such nice large portions!”

I suspect that large portions will not be enough to satisfy subscription television customers much longer.


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HDTV Expert - Useful Gadgets: Mitsubishi HC7800 3D DLP Home Theater Projector Pete Putman

Shopped for a home theater projector lately? With all of the attention that new, low-cost LCD and plasma displays are getting, it might be easy to write off the home theater projector market’s future.

Yet, front projection is still the cheapest way to get a big image – for the immediate future, at least. And there are some really good deals out there to be found, particularly in multi-function (2D / 3D) projectors.

Mitsubishi has been turning out some really impressive and affordable home theater projectors for the past six years, starting with the ground-breaking HC5000 and continuing with the high-end 3D HC9000. At last year’s Cedia Expo, the HC7800 made its debut, and I finally got ahold of one to play with. I wasn’t disappointed.

Figure 1. Mitsubishi's HC7800 shares a lot in common with the HC9000 3D projector.

OUT OF THE BOX

The HC7800 resembles its bigger brother HC9000 in more than one way. The cabinet has that same high-gloss black finish with an aerodynamic appearance, and a silvery-gray trim around the top panel controls, as well as around the front of the lens, which is offset slightly to the left of center.

Directly behind the lens is a pop-up cover that reveals a knob adjustment for vertical lens offset. As it comes from the factory, the lens offset is pretty high, putting the bottom of the image at the optical centerline. The theory behind this decision is that the projector would most likely be ceiling mounted. However, you can dial the image down quite a bit, although you may see some degradation of brightness uniformity at the extremes.

Figure 2. The vertical lens offset knob is hidden behind this door.

 

Figure 3. Here's the connector line-up for the HC7800.

The standard connector complement includes a single component video input, a 15-pin VGA connector for computers, and a pair of HDMI v1.4a jacks, compatible with frame-packed 3D program formats. Mits has also included an RS-232 port and Ethernet jack for remote control, a pair of 12V triggers for electric screens and anamorphic lens adapters, and a DIN connector that drives the infrared 3D sync emitter.

The supplied remote control should be familiar to Mitsubishi projector users – it’s been standard for several years and provides direct access to inputs, three picture memories, and a bunch of useful tools including color management, frame rate conversion, three iris settings, and the usual brightness / contrast / sharpness / color settings. Brilliant Color mode is also supported.

Figure 4. Same old remote, but some new buttons!

INSIDE THE CHASSIS

The HC7800 is a single-chip DLP design that uses the latest .65” 1920×1080 DMD imager harnessed to a six-segment color wheel. You may be surprised to see mechanical lens offset married to a single chip DLP light engine, but it has become easier to achieve and essentially de rigueur for home theater projectors – especially when the preferred imaging systems make extensive use of lens shift.

The illumination system revolves around a 240 watt short-arc lamp that can be throttled back to 190 watts in low power mode. In theory, this should provide a pretty bright image – Mitsubishi’s spec for full-throttle operation with no image correction is 1500 lumens – but in practice, you’ll see a much dimmer image after calibration, and may require a gain screen to watch 3D content as a result.

Like other Mits projectors, the HC7800 is equipped with an irising system. It should provide an almost infinite black when activated, but also does some screwy things to gamma performance. My preference is to leave it off and use a low-gain screen to take care of low gray levels. However, that approach doesn’t work so well with 3D content as you will see shortly.

MENUS AND ADJUSTMENTS

Menu adjustments abound. Mits provides three User presets to store your settings, and you can tweak everything from brightness and contrast to color temperature (six presets plus RGB high and low), gamma (five settings from 2.0 to 2.4 and 3D, plus two user-defined gamma menus), and five picture modes including ISD Day and Night.

The frame rate conversion menu works on multiples of 24 Hz, so when switched off, you are viewing movies at 96 Hz. Want to clean up all the judder and blurred motion while (and I quote) “…retaining the clicking sensation unique to film?” Select True Film mode. There’s also a True Video mode for 30 Hz / 60 Hz content that ups the rate to 120Hz.

Mits has also given you five steps of motion interpolation to minimize 24 Hz blur and make film look more like video. Play with it; you’ll probably find a setting you like. And all of this stuff also works with 3D movies and video, too.

The iris mentioned earlier has four speed settings, plus OFF. That last one is my preference! As I said earlier, variable iris settings can dive deeper into black than James Cameron in the Marianas Trench, but the display gamma is subsequently compromised and inconsistent. Better to use a lower-gain screen and stick with a fixed gamma curve to get the best results.

The HDMI inputs can also be configured for different color modes and black levels settings. In RGB mode, black will be deeper than in video mode, and whatever HDMI output mode your DVD or Blu-ray player is set to should be matched on the HC7800. In theory, the projector should make this adjustment on its own, based on the signal detected from the player. You can also change video setup for every input on the projector, again with black at 0, 3.5, or 7.5 IRE.

The color management tools are intriguing and should only be used with some sort of colorimeter to either read out the x,y coordinates for each color adjustment, or a graphical display of where the red, green, blue, cyan, magenta, and yellow wind up as you change saturation and hue. Don’t try this adjustment unless you can measure the results accurately!

The HC7800 also has a color space adjustment. In Wide mode, the full gamut of the projector is used, regardless of the signal source. In Normal, the color gamut is truncated and closer to that of the Adobe sRGB color space (also closer to ITU REC.709 HDTV). Between this setting and the color management tools, you’ll get well within the ballpark.

Figures 5a-b: The HC7800's 'full' color gamut is so wide...

...that it covers most of the DCI P3 digital cinema color space.

There are so many aspect ratios supported by the HC7800 that I can’t even list them. The owner’s manual shows 38 different possibilities, including anamorphic (two settings), 4:3, 16:9, two zoom modes, and a stretch mode. Leave this control set to Auto and it will generally figure things out on its own! The dual anamorphic modes are used with an accessory lens, with Mode 1 for video playback and mode 2 for sync with computers.

Yep, I almost forgot – this is a 3D projector, too. The HC7800 is compatible with all 3D formats, with frame-packing detected automatically. However, for side-by-side and top + bottom frame-compatible 3D viewing, you’ll have to change the 3D menu setting manually as there is no way for the projector to know what kind of frame it is showing.

The 3D menu lets you reverse the sync on the 3D glasses if the images aren’t rendering correctly. I’ve never had this happen to me, but it’s nice to know you can reverse the problem. There is also a 2D-to-3D processor which results in ‘fake’ 3D imagery by interpolating relative distances of objects in a scene and creating parallax information on the fly. I have never felt any need to watch 2D content in 3D, but I can tell you that the process works – sort of. Stick to native 3D content and you’ll be happier with the results.

The 3D IR emitter is a compact little gadget with a swivel base that you can mount near the projector, or on top of it. The supplied 3D sync cable isn’t very long, and a super-long 3D sync cable like the one supplied with the HC9000 wasn’t included. But this emitter supposedly has a line-of-sight range of about 30 feet.

ON THE TEST BENCH

One thing I like about the Mitsubishi home theater projectors is that they come from the factory requiring little in the way of calibration. The HC7800 was no exception; all I had to do was switch to a deeper gamma setting for Blu-ray discs and fiddle a little bit with RGB contrast and gain.

Brightness after calibration was measured at 388 ANSI lumens in Low lamp mode, jumping to 466 ANSI lumens in High (normal?) lamp mode. That is a lot lower than 1500 lumens, but in general, you’ll see at least a 50% reduction in brightness when calibrating a projector, and maybe more if you use a steep gamma. With the lights off and my Da-Lite Affinity 92” screen, I was quite satisfied with the results.

Brightness uniformity is a challenge for DLP projectors and the HC7800 measured about 80% to the average corner, with the worst corner coming in at around 55%. Color temperature uniformity was within 515 degrees across the screen – not quite as ‘tight’ as I’d like to see, but for a $3,000 projector, better than average.

Contrast numbers were pretty good, but reveal why Mitsubishi wanted to use an irising system. Using a sixteen-square checkerboard, I calculated ANSI (average) contrast at 477:1 and peak (highest/lowest) contrast at 772:1 – nothing to sneeze at! Sequential white/black contrast registered 1048:1, while a 50/50 white/black test pattern yielded a figure of 663:1.

Figure 6a. Here's the gamma curve for 2.4 Cinema mode. Sweet!

Figure 6b. And here's the gamma curve in 3D mode - consistent, but shallow.

The HC7800’s gamma curves are seen in figures 6a and 6b. 6a shows the final gamma for 2D mode with a 2.4 curve selected, while 6b shows the projector after being switched into 3D mode. Many 3D TVs I’ve tested do very strange things to gamma performance when running in 3D mode, and that’s because the brightness and contrast are pumped up to overcome light lost in the glasses.

Fortunately, the HC7800 is a bit more disciplined and doesn’t jump too far off the tracks, resulting in a 1.94 gamma when showing 3D content. That’s not as steep as I’d like, but at least the curve doesn’t clip or flat-top at the high end, and the grayscale ramp out of black looks a lot like the 2D 2.4 gamma when you are wearing active shutter glasses.

After trying to match up the projector’s color gamut to the REC.709 color space, I came up with the plot shown in figure 7. The user controls can get you very close with red and blue, but the green hue adjustment either wasn’t working or doesn’t have enough range – I couldn’t add enough yellow to the mix to line up with the desired 709 locus. But it was close.

Figure 76. I got oh-so-close to matching the REC.709 color space. Oh well, still an improvement...

IMAGE QUALITY TESTS

For my viewing tests, I cued up 2D and 3D versions of How to Train Your Dragon, one of the better 3D movies I’ve seen. And of course, I pulled out my 3D copy of Avatar to see how it showed. For screens, I used the Affinity for both 2D and 3D viewing, and for some extra ‘punch’ set up a Vutec Silver Star 6.0 gain screen to help overcome the losses in the 3D glasses.

As a 2D projector, the HC7800 is a peach. I’m not a big fan of DLP for the home, preferring full-time RGB imaging found in 3LCD and LCoS projectors. But this box performed much better than I expected, and in fact comes close to the performance of the discontinued $12K Samsung SP-A900B in many ways. Its color gamut may not be as accurate, but the HC7800’s color temperature tracking is exceptionally tight and gamma performance is remarkably consistent in any mode.

After spending as much time as I needed on color management and getting the gamma right (between 2.3 – 2.4), I leaned back and enjoyed Dragon in good ol’ flat 2D. I also watched a few CBS and NBC prime time TV shows, caught some NCAA men’s basketball, and also a few cartoons; all the while looking for problems with black levels and color saturation. Didn’t see ‘em!

Viewing 3D required me to put on the ‘newly designed’ Mits eyewear, and wow – were they heavy and uncomfortable! I kinda felt like a Navy Seal on a night ops mission wearing these glasses, which supposedly have faster switching times and reduced crosstalk. But they are big and bulky, and not what I expected after using the latest lightweight 3D specs from Samsung and Panasonic. Even the HC9000 specs aren’t as clunky.

Figure 8. No, they're not night vision goggles. But they feel like it.

Despite their weight and discomfort, the glasses worked very well. Indeed; I saw very little crosstalk as I tilted my head back and forth. But I definitely needed to use the gain screen during the nighttime scenes in Dragon and Avatar – 400 lumens just doesn’t cut it with a low-gain or even zero-gain screen. I could have used 2x or even 3x that level of brightness!

So there’s your puzzler: The HC 7800 is a great all-around projector in 2D mode, but challenged to put enough photons on a low-gain screen in 3D mode after calibration. Aside from using two different screens to watch 3D – or a dual-mode screen, like Stewart now offers – you may want to just crank up the brightness and contrast when watching 3D content and not obsess over the gamma performance, or even the color temperature.

CONCLUSION

Amazing what $2,999 (or less) buys you these days. I couldn’t help but compare the HC7800’s 2D performance to the Samsung SP-A900B as I was calibrating it…such a deal! Even if you never watch a single minute of 3D content on this projector, you’d be very happy with it matched to a .85 – .9 gain screen. But 3D mode will require some help from the screen, or a lot brighter lamp setting. And I’m sorry, but Mitsubishi has to re-think the glasses – they are just too bulky and uncomfortable for my taste.

Mitsubishi HC7800 3D DLP Home Theater Projector

SRP: $2,999

Available from:

Mitsubishi Electric Visual Solutions America, Inc.

9351 Jeronimo Road

Irvine, California 92618

Phone: (949) 465-6000

Fax:      (949) 465-6013

www.mevsa.com


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Wednesday, March 21, 2012

HDTV Expert - Ken Werner at Digital Signge Expo 2012

Ken will be attending DSE in Las Vegas on March 7-8, 2012.

Posted by Pete Putman, February 22, 2012 12:17 PM

Peter Putman is the president of ROAM Consulting L.L.C. His company provides training, marketing communications, and product testing/development services to manufacturers, dealers, and end-users of displays, display interfaces, and related products.

Pete edits and publishes HDTVexpert.com, a Web blog focused on digital TV, HDTV, and display technologies. He is also a columnist for Pro AV magazine, the leading trade publication for commercial AV systems integrators.


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HDTV Expert - Dish Network Hops Over the Top, by Ken Werner

In World War I, going “over the top” of your trench into often-withering machine-gun fire took tremendous courage – and ended the lives of millions of soldiers.  The consequences are not as dire for the new management team at troubled Dish Network, and the company is light-heartedly hopping over the top with the help of two kangaroos as mascots and logos.  Still, new CEO Joe Clayton is dramatically remaking his company’s mission – and the company’s health, if not its survival, is in the balance.

As he demonstrated at his company’s press presentation at CES, Clayton is a huckster of the old school – and a brilliant one.  In keeping with the presentation’s (and Clayton’s) over-the-top style, recorded cheering and applause accompanied Clayton’s appearance with a live joey – that is, a young kangaroo.   The other half of the mascot/logo team is Hopper, an adult kangaroo.  Why?  We’ll get to that.

One of Clayton’s favorite words was “new.”  He was presenting, he said, a new Dish, with a new brand, new mascots, new management team, new CEO (him), new corporate partnerships, new logo, new products, new services and promotions, new website, and new advertising.

Dish’s transformation is striking.  Instead of being primarily a satellite TV provider that is steadily losing market share to competitor Direct TV, the company’s new focus will be to provide a whole-home set-top box (STB) fed by broadband.  Satellite services will remain, and be enhanced, for those without broadband access.

As well as being Dish’s new logo, Hopper is the name of the company’s new “whole-home” set-top box (STB), and will be the conduit for, in Clayton’s words, “more music, more movies, more magic.”  Joeys are small satellite STBs for TV sets in other rooms.  Hopper includes a 2 terabyte hard drive  and stores hundreds of hours of programs.  With “Prime Time Anytime,” which includes Sirius XM Radio, you can automatically and simultaneously record all prime-time programming from the four major networks, plus two additional programs of your choice, and you can simultaneously play back four of them to different Joey satellite STBs throughout the house, and TVs can be controlled separately as long as each one has a Joey.

Dish’s purchase of Blockbuster last year was not greeted with unanimous praise, but Dish is incorporating Blockbuster@home, and its ability to stream 10,000 different movies, into its services.  If you don’t have access to broadband, there is Blockbuster unplugged, which downloads movies via satellite to your Hopper hard drive at less than real-time rates.

Communications VP Stephanie Pence quoted research that says 87% of TV households subscribe both to pay TV and broadband, with 83% of Netflix subscribers still maintain pay TV subscriptions.  And that is the new Dish’s target.  Dish will supply something approximating a cable TV experience using just your broadband connection.  If you want a free sample, you can register on line for the “Dish Test Drive” and receive 24 hours of typical content.

Back to Joe Clayton:  “The Dish brand will start growing again in 2012.  We are re-launching our company and restoring our brand.”  The ad campaign will roll out this quarter.

This is going over the top with a vengeance and cable should be worried.  Even if Dish does not get the viewer experience and pricing quite right, somebody else will, and soon.  Once that happens, what will the much-hated cable companies have to sell?  Only the broadband pipe that carries other peoples’ content.

Ken Werner is Principal of Nutmeg Consultants, specializing in the display industry and display technology.
 

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Bed-Sized 3DTV in China

How much is too much? If it’s possible to go too far with a television set’s specfications, this could be it. China Star Optoelectronics Technology Co Ltd is a subsidiary of the electronics giant, TCL Corporation, and earlier this month, the company announced a monster of a 3DTV.

(Credit: TCL Corporation)

This behemoth measures 110? diagonal. It also has 4K by 2K resolution, or 4,096 by 2,160 pixels. That’s the same as if you had glued four 55? 1080p screens together. And it is an active 3DTV display, using shutter glasses for the stereoscopic view. And if that’s not enough, it also has multi-touch touchscreen input.

The company’s press release is silent on plans to make this a commercial product, but does indicate that two units were donated to the Great Hall of the People in Beijing for public display. This points to what is likely the true motivation for the technology demonstration. It shows that China is able to hold its own in terms of innovation in the display industry. TCL quotes an expert from Fudan University; “China will replace Japan and South Korea as the world leader in TV display screens in terms of manufacturing and R&D in three to five years, and will provide a higher level of quality and more cost-effective products to the global community.”

Clearly, this is a very large stake to drive in the ground, but China is marking its territory. Given the current state of the flat panel industry, however, China could end up like the dog who chases a cat, and then has to figure out what it wants to do with it once it catches it. There could be a lot of corporate blood and fur strewn about before this is all over.


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Who Gives You Your News?

“Freedom of the press is guaranteed only to those who own one.” A.J. Liebling

The Pew Research Center has released its “State of the News Media 2012? annual report on American journalism. It provides some fascinating information and analysis, and is bound to make you go “hmmm” more than once.

The part that had me scratching my head and pondering the future was their finding that in 2011, “five technology companies accounted for 68% of all online ad revenue.” This is in the context of the observation that companies such as Google, Amazon, Facebook, and Apple are working hard to gain control over a vertically-integrated mesh of hardware, software, and content, as well as the related revenue streams. The report looks in particular at how these large companies are beginning to get involed with mainstream news media:

As a part of YouTube’s plans to become a producer of original television content, a direction it took strongly last year, it is funding Reuters to produce original news shows.  Yahoo recently signed a content partnership with ABC News for the network to be its near sole provider of news video. AOL, after seeing less than stellar success with its attempts to produce its own original content, purchased The Huffington Post. With the launch of its Social Reader, Facebook has created partnerships with The Washington Post, The Wall Street Journal, The Guardian and others. In March 2012 Facebook co-founder Chris Hughes purchased the 98-year-old New Republic magazine.

We’ve encountered media barons before; Rupert Murdoch’s empire ranks right up there among the most influential. But it appears that we could be watching the development of something that reaches further into our lives than ever before. The same company that sells you the device on which you read or watch the news also could create the operating system, own the transmission channel, and even fund the news gathering itself. The opportunity for continued shrinkage in the number of active reporters is real, and we could find fewer sources providing more limited views of current events. They don’t even have to block access to distribution to clobber their competitors; they just run them out of business through financial integration of their own operations.

I’m not ready to say that the news media sky is falling. While I also don’t believe that “citizen journalism” is the answer to all of these ills, it does present a useful counterforce and that genie will be difficult to put back in the bottle. Still, massive power does present the opportunity for abuse. Those who believe in the rights of a free press and need for a free exchange of ideas and information will do well to keep a vigilant eye on these developments. Fortunately, we have the Pew Research Center providing valuable data points along the way.


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Hulu Redesigns Viewing Screen

Yesterday, Hulu announced that it has upgraded its viewing screen. The biggest news is that the viewing window is now 55% larger, and it’s displayed with a drop shadow against a nice, neutral gray background. (Apparently that is called a “video matte” in the trade; who knew?) Video details appear below the viewing window, and the interface is been tidied up in general.

I think it’s great that Hulu cares and is putting the effort into this upgrade. And I agree that this looks better. But it really does not have much impact on how I use or enjoy Hulu content. As soon as I start watching a program, I immediately switch to full-screen mode. After a brief pause, the playback controls and everything else fades away and I’m left with just the program content. So while it’s nice that Hulu has freshened up the screen, I might not have noticed if they had not pointed it out.

Tell me, am I crazy? Am I the only one out there who would rather watch streaming content in full-screen without the rest of the clutter? Let me know at alfred@hdtvprofessor.com.


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Friday, March 16, 2012

HDTV and Home Theater Podcast - Podcast #522: Crystal LED HDTV Technology

Today’s Show:

Crystal LED HDTV Technology

It was pretty clear that the OLED TVs demonstrated by LG and Samsung stole the show at the last Consumer Electronics Show we went to. We were really impressed by the color, contrast and sharpness of the picture. Check out this video we shot in the Samsung booth (Samsung Super OLED HDTV). However, there are some issues that need to be resolved before we see mainstream OLED HDTVs in sizes that we would want in our living rooms.

Rather than go with an OLED TV, Sony displayed a technology called Crystal LED. Crystal LED takes six million tiny LEDs to create a picture that they hope will rival OLED technology. A 1080P TV has nearly 2 million pixels on screen. Crystal LEDs TVs take three LEDs, one for red, green, and blue, and combine them for each pixel. Each pixel is mounted directly in front of the display. This is not an LED based LCD but an actual LED TV.

On paper this technology has a ton of potential. For instance, like plasma, each individual pixel can be controlled. This should provided blacks that can rival plasma and OLED. Another benefit for the technology is that a Crystal LED will use far less energy, 70 watts for a 55 inch screen. Crystal LED TVs produces a picture with viewing angles of 180 degrees, high contrast ratios, and better color than current plasma and LCD HDTVs.

The version that we saw in Las Vegas looked quite impressive. One of the things that stuck us was that there was minimal reflection. That is another drawback of plasmas. We left the Sony booth thinking we could have our cake and eat it too!.

The concept isn’t new. Those really large screens that you see at stadiums use this type of technology to do the same thing. Its much easier to do this on a large screen when you are sitting tens or hundreds of meters away. The key for Sony is that they are shrinking the size of the LEDs down dramatically so that they can fit six million of them into a screen that would fit in your family room. That process is complex and costly. Sony wants to get this right. With six million LEDs there will be a higher chance of having a dead pixel.

Cost and Availability

So when can I have one and how much will it cost? Sony isn’t answering any of these questions. Our hunch is that it will cost about what an OLED TV will cost. And if Sony wants this technology to have a chance it needs to come out at about the same time as OLED. We know that Samsung will be releasing their OLEDs in the second half of the year. Our prediction is that you will be able to by a Crystal LED TV from Sony by the summer of 2013 and it will run about $6,000.

Download Episode #522

Posted by The HT Guys, March 15, 2012 10:24 PM

Reply
720pete • Mar 16, 7:30am
Hi guys - sorry to burst your bubble, but the models you saw were wire-bonded with over 6 million connections In other words, these I-LED TVs were hand-built prototypes and WAY too expensive to manufacture for the retail space. You are not likely to see them any time soon - they were just a technology concept exhibit.

This information provided from sources in Japan who are more familiar with the design and assembly of these TVs.

So for now, the Samsung and LG 55-inch OLEDs will have a substantial head start both in terms of time and cost....

About The HT Guys

The HT Guys, Ara Derderian and Braden Russell, are Engineers who formerly worked for the Advanced Digital Systems Group (ADSG) of Sony Pictures Entertainment. ADSG was the R&D unit of the sound department producing products for movie theaters and movie studios.

Two of the products they worked on include the DCP-1000 and DADR-5000. The DCP is a digital cinema processor used in movie theaters around the world. The DADR-5000 is a disk-based audio dubber used on Hollywood sound stages.

ADSG was awarded a Technical Academy Award by the Academy of Motion Picture Arts and Sciences in 2000 for the development of the DADR-5000. Ara holds three patents for his development work in Digital Cinema and Digital Audio Recording.

Every week they put together a podcast about High Definition TV and Home Theater. Each episode brings news from the A/V world, helpful product reviews and insights and help in demystifying and simplifying HDTV and home theater.


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HDTV Almanac - What is Apple up to with Its TV Plans?

Who is Henry Blodget? According to the “Business Insider” website, he is “co-founder, CEO and Editor-In Chief of Business Insider, a former top-ranked Wall Street analyst, [and] the host of Yahoo Daily  Ticker, a Yahoo Finance video show viewed by several million people a  month.  He is often a guest on CNN, MSNBC, NPR, and other networks.” Clearly, here is someone who spends much of his time learning and thinking about major companies and finance. And I wish that I could reprint one of his latest columns here in its entirety.

Instead, I strongly recommend that you click here to read “APPLE’S TV DREAM REVEALED: Embarrass Hardware Makers, Stiff Content Providers,  Destroy Cable Companies.” I’ll also point out that he gives credit to Wall Street analyst Gene  Munster and Claire Atkinson of the New York Post for their research on the topic. Blodget does not pull any punches, as you might have guess from the article’s title.

The highlights are that Apple wants to build the coolest TV ever (which is not a surprising goal), charge a lot for it (in order to maintain that incredible Apple product profit margin), and obtain top-shelf content for almost nothing that Apple will control and provide to the consumers. In short, the company wants to replicate its success with the iPod and iTunes in the music industry, except this time do it with movies and television shows.

Blodget paints a credible future in which Apple uses its installed base of iPhones and iPads to be the camel’s nose under the tent, convincing the other parties that there’s some extra money to be made by joining in on Apple’s Grand Experiment. And Apple will become indispensible and eventually “destroy the economics and power of today’s TV industry, both on the content side  and the distribution side.”

I don’t think it will happen. I don’t think it can happen. I see two problems with Blodget’s conclusions. First, the television and movie content producers have shown much more reluctance to get in bed with online distribution than the music industry was. For example, as Netflix gets bigger and more influential, some of its content contracts are not getting renewed. The producers don’t want the Netflix money, for fear that it devalues their product. (Whether they are right or wrong in this analysis is beside the point.) So Netflix, Hulu, Amazon, and others are apparently preparing to become their own studios and produce original content without the help of the established providers. I don’t see how Apple can convince the content producers to accept a pennies-on-the-dollar deal for their content.

And the second point is that I can’t see a television that costs twice as much as the competition being a run-away success, no matter how cool it might be. When the iPod came out, there weren’t that many MP3 players in use, and the ones that were available were all very different. The same was the case when the first iPhone and the first iPad appeared. Trying to sell a new television today is tough enough, even without pricing yourself out of the market. This is a mature market with many large brand names and little significant product differentiation. Apple is likely to chip a tooth or two trying to take a bite out of this pie.

All the same, I recommend that you read Blodget’s article for yourself and make up your own mind. It’s too soon to say, but if he’s right about Apple’s strategy, I expect this to be a massive failure in the making.

Posted by Alfred Poor, March 13, 2012 6:00 AM


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HDTV Expert - A Niche Too Small Pete Putman

Rumors had been spreading for a couple of months now that Philips would give up production of its unique Cinema 21:9 (2.40:1 aspect ratio) LCD TV, a product also carried by Vizio and other private re-labelers. The TV originally had a resolution of 2560×1080 pixels and was available in one size – 56 inches.

The Cinema 21:9 made its debut in 2009.

The 56PFL9954H was introduced in 2009 and got everyone buzzing about its unique shape, which matches the Cinemascope format. Problem was; there isn’t a whole lot of content to watch in this format aside from feature films.

Conventional HDTV programs showed up as pillar-boxed images, with black bars to either side. And the odd 4:3 program looked like a tiny square in a sea of black.

Today, I received confirmation from someone inside Philips that the last manufacturing run of Series 3 Cinema sets (50” with built-in passive 3D film patterned retarders) has been completed, and that no more will be made for sale.  No doubt that decision was driven mostly by the cut-throat pricing of LCD TVs in general and a sluggish market for TV sales.

The truth is; 16:9 TVs are hard enough to sell these days. But they can accommodate any TV format nicely without leaving too much of the screen area unused, and let’s be honest: Was it really all that uncomfortable to watch Cinemascope films on a 50” LCD or plasma TV anyway? Betcha most people didn’t even notice the top and bottom black bars if the movie was halfway interesting.

Projector manufacturers have also tried to sell Cinemascope systems with slide-on anamorphic lens attachments into the home theater market, but haven’t experienced a whole lot of success other than with true cinephiles who are also loaded with cash. Besides, projection screen manufacturers already offered multi-format image masking systems for existing 16:9 screens that made a lot more sense.

Sometimes marketers find a niche only to discover that it is simply too small to bother with. And Cinemascope TVs clearly fell into that category. C’est la vie…


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HDTV Almanac - Dont Look Now; Here Comes Amazon

Netflix. YouTube. Hulu. Anyone who streams video content from the Internet probably is aware of these big three sources of television shows and movies. But a lot of people don’t think of Amazon quite as quickly. The company has steadily been beefing up its streaming capabilities and building its content library. And yesterday, Amazon made a big announcement. The company has announced a deal with Discovery to add many of their hit shows to Amazon’s Prime Instant Video catalog. Here’s a quote from Amazon’s home page:

Today we’re announcing our biggest addition yet, bringing nearly 3,000 more titles to Prime Instant Video. We’ve struck a deal with Discovery Networks to bring some of the highest quality, non-fiction, informative and entertaining content about the world to our Amazon Prime customers. Rolling out over the next few weeks are TV shows from Discovery, TLC, Animal Planet, and Science. Prime members, at no additional cost, can now stream more than 17,000 titles. The new titles include hits such as Deadliest Catch, Mythbusters, Man vs. Wild, Dirty Jobs, Gold Rush: Alaska, and Shark Week, TLC series like Say Yes to the Dress and Cake Boss, as well as content like How It’s Made from Science, and The Jeff Corwin Experience from Animal Planet.

This means that these shows can be viewed at no extra cost by subscribers to Amazon’s Prime program. And they can watch them on a wide range of devices including computers, smartphones, and of course, the Amazon Kindle Fire.

Now, Amazon’s total of 17,000 titles is still pretty small, but this announcement shows that they have the resolve to pay for brand-name content that appeals to a broad range of audiences. And it shows that they’re ready to expand the catalog in big chunks. And as more people find out about Prime Instant Video and what it has to offer for $79 a year, they may look twice at what they’re spending each month for Hulu Plus or even Netflix. Especially when they also get free two-day shipping on many Amazon purchases.

Posted by Alfred Poor, March 15, 2012 6:00 AM


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Don’t Look Now; Here Comes Amazon

Netflix. YouTube. Hulu. Anyone who streams video content from the Internet probably is aware of these big three sources of television shows and movies. But a lot of people don’t think of Amazon quite as quickly. The company has steadily been beefing up its streaming capabilities and building its content library. And yesterday, Amazon made a big announcement. The company has announced a deal with Discovery to add many of their hit shows to Amazon’s Prime Instant Video catalog. Here’s a quote from Amazon’s home page:

Today we’re announcing our biggest addition yet, bringing nearly 3,000 more titles to Prime Instant Video. We’ve struck a deal with Discovery Networks to bring some of the highest quality, non-fiction, informative and entertaining content about the world to our Amazon Prime customers. Rolling out over the next few weeks are TV shows from Discovery, TLC, Animal Planet, and Science. Prime members, at no additional cost, can now stream more than 17,000 titles. The new titles include hits such as Deadliest Catch, Mythbusters, Man vs. Wild, Dirty Jobs, Gold Rush: Alaska, and Shark Week, TLC series like Say Yes to the Dress and Cake Boss, as well as content like How It’s Made from Science, and The Jeff Corwin Experience from Animal Planet.

This means that these shows can be viewed at no extra cost by subscribers to Amazon’s Prime program. And they can watch them on a wide range of devices including computers, smartphones, and of course, the Amazon Kindle Fire.

Now, Amazon’s total of 17,000 titles is still pretty small, but this announcement shows that they have the resolve to pay for brand-name content that appeals to a broad range of audiences. And it shows that they’re ready to expand the catalog in big chunks. And as more people find out about Prime Instant Video and what it has to offer for $79 a year, they may look twice at what they’re spending each month for Hulu Plus or even Netflix. Especially when they also get free two-day shipping on many Amazon purchases.


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What is Apple up to with Its TV Plans?

Who is Henry Blodget? According to the “Business Insider” website, he is “co-founder, CEO and Editor-In Chief of Business Insider, a former top-ranked Wall Street analyst, [and] the host of Yahoo Daily  Ticker, a Yahoo Finance video show viewed by several million people a  month.  He is often a guest on CNN, MSNBC, NPR, and other networks.” Clearly, here is someone who spends much of his time learning and thinking about major companies and finance. And I wish that I could reprint one of his latest columns here in its entirety.

Instead, I strongly recommend that you click here to read “APPLE’S TV DREAM REVEALED: Embarrass Hardware Makers, Stiff Content Providers,  Destroy Cable Companies.” I’ll also point out that he gives credit to Wall Street analyst Gene  Munster and Claire Atkinson of the New York Post for their research on the topic. Blodget does not pull any punches, as you might have guess from the article’s title.

The highlights are that Apple wants to build the coolest TV ever (which is not a surprising goal), charge a lot for it (in order to maintain that incredible Apple product profit margin), and obtain top-shelf content for almost nothing that Apple will control and provide to the consumers. In short, the company wants to replicate its success with the iPod and iTunes in the music industry, except this time do it with movies and television shows.

Blodget paints a credible future in which Apple uses its installed base of iPhones and iPads to be the camel’s nose under the tent, convincing the other parties that there’s some extra money to be made by joining in on Apple’s Grand Experiment. And Apple will become indispensible and eventually “destroy the economics and power of today’s TV industry, both on the content side  and the distribution side.”

I don’t think it will happen. I don’t think it can happen. I see two problems with Blodget’s conclusions. First, the television and movie content producers have shown much more reluctance to get in bed with online distribution than the music industry was. For example, as Netflix gets bigger and more influential, some of its content contracts are not getting renewed. The producers don’t want the Netflix money, for fear that it devalues their product. (Whether they are right or wrong in this analysis is beside the point.) So Netflix, Hulu, Amazon, and others are apparently preparing to become their own studios and produce original content without the help of the established providers. I don’t see how Apple can convince the content producers to accept a pennies-on-the-dollar deal for their content.

And the second point is that I can’t see a television that costs twice as much as the competition being a run-away success, no matter how cool it might be. When the iPod came out, there weren’t that many MP3 players in use, and the ones that were available were all very different. The same was the case when the first iPhone and the first iPad appeared. Trying to sell a new television today is tough enough, even without pricing yourself out of the market. This is a mature market with many large brand names and little significant product differentiation. Apple is likely to chip a tooth or two trying to take a bite out of this pie.

All the same, I recommend that you read Blodget’s article for yourself and make up your own mind. It’s too soon to say, but if he’s right about Apple’s strategy, I expect this to be a massive failure in the making.


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Samsung’s New TVs Point to the Future

Last week, Samsung announced that its 2012 HDTVs will start shipping this month. While their “fifth generation” Smart TVs have more processing power than ever, what caught my eye were four interface features. If you’ve followed my writing elsewhere (including this GigaOM Pro report), you may have noticed that I’m very interested in how we will merge the worlds of traditional linear programming, video-on-demand offerings by subscription television services, and the “over-the-top” streaming content available on the Internet. Clearly, the five-button remote is not going to get the job done.

So I find it interesting that Samsung has decided to be ready for anything. In addition to building a highly-capable computer inside a flat screen HDTV, they have added speech recognition, gesture control, a remote keyboard, and facial recognition to the set’s features. Each offers broader control than the traditional remote control, and combined they could be used in some innovative and potentially useful ways.

Speech recognition allows the set to convert spoken commands into instructions that the controller can act on. (Note that this is not the same as “voice recognition” which instead refers to recognizing individual voices, and is used for applications such as biometric security.) I think that this has potential, but it does not seem to be a naturaly fit with a group viewing experience. Who wants to be interrupted by someone speaking to the remote control? And will this lead to shouting matches in the living room? “No, television, listen to ME! Turn to Channel 426 NOW!”

I’m a little clearer about gesture control; I don’t think that it’s going to work “bare-handed”. I suspect that the gestures will have to be broad enough to separate them from inadvertant movements, and people will tire of doing calisthetics in front of their HDTV when they just want to channel surf. Instead, I expect that we’ll end up relying on some sort of visible or wireless “token” that the computer can identify more precisely when watching for gesture commands. (Think along the lines of the conch shell in “Lord of the Flies”.)

I’m particularly impressed that Samsung is offering a full wireless keyboard with these new sets, albeit as an extra cost option. It is a concession to the same conclusion that I have come to; there simply are some tasks that are best handled with a keyboard. It’s archaic and in the wrong direction from our “Minority Report” dream interface, but I suspect that we’ll be stuck with keyboards for a while longer.

The last feature is profoundly interesting: facial recognition. At this point, it is just baby step, designed to let different family members log onto their favorite social networks just by sitting in front of the television. However, I see this as an essential element going forward if we are to have successful recommendation engines for video content. The preferences in a household will vary with who is watching. What the husband alone prefers is different from the wife alone, and those are different yet again from what they want to watch when they are together. The combinations expand rapidly as you add children of different ages to the mix. So I don’t see this as being particularly useful yet, but we’ll be glad to have it before too long.

As our televisions get smarter, we will expect more from them. New features like those in these new Samsung sets will help them meet some of those expectations.


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